WhatsApp UTM Builder
Add UTM tags to links shared on WhatsApp so you can monitor your chat visits in analytics.
Your link
Paste the page or link you're about to share on WhatsApp.
Shared in
Sets the campaign medium below — you can still edit it by hand.
How to Use UTM Builder
01
Paste your website link
Enter the page address where you want people to go (like your product or offer page).
02
Choose where you share it
Pick where you will send it (chat, group, status, or campaign) and give your campaign a name.
03
Copy and share
Copy the new link to send, or launch WhatsApp directly with your message ready.
Why You Should Tag Your Links
WhatsApp does not tell websites where your visitors come from. Without tags, people who click your link in a chat will just show up as general website visitors.
UTM tags are short labels added to the end of your link. Tools like Google Analytics read these labels so you can see exactly which post or chat brought visitors to your site.
Example link with tags:
yoursite.com/offer?utm_source=whatsapp&utm_medium=status&utm_campaign=sale
Tips for Clean Tracking
- Keep the source as whatsapp: Use whatsapp for every link you post there so all your chat visits stay grouped together.
- Use medium for the exact place: Label where you posted it, like chat, group, status, or broadcast.
- Use simple lowercase text: Analytics views Sale and sale as two different things. Use simple text with dashes like summer-sale.
- Only tag website pages: Do not add UTM tags to wa.me links. Tags only work on regular website pages.
Frequently Asked Questions
What does UTM stand for?
It stands for Urchin Tracking Module. It is just the standard format that almost every website analytics tool uses.
Where do I see these visits in Google Analytics 4?
Go to Reports, then Acquisition, then Traffic acquisition, and look under Session source / medium.
Which tags do I need to fill in?
You need Source, Medium, and Campaign. The other fields are optional.
Can I tag a wa.me link?
No. A wa.me link opens the WhatsApp app instead of a web page, so tracking tags will not work. Tag the web links you send inside your messages instead.
Will tags change how my web page looks?
No. Your web page will load normally. The tags only send extra setup details to your analytics tools.
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